ON LINE OR BUST!!!!!
As the major pizzeria chains invest in online ordering systems and reap the benefits, independent pizzerias are falling behind and losing market share, according to the Wall Street Journal. Domino’s, Papa John’s and Pizza Hut now derive 40% or more of their sales from online ordering, the WSJ reports. Large pizza chains accounted for 52% of all quick-serve pizza orders in 2013, an increase from less than 47% in 2009. Meanwhile, independents have experienced a decrease from 31.5% to 29% in that same time period. Analysts attribute the big chains’ growing market share in part to online ordering, and Domino’s CEO Patrick Doyle agrees. “Most of the small and regional chains who still continue to sell the majority of pizza in the U.S. simply aren’t able to play on these technology platforms with the level of sophistication that we have,” Doyle told investors last month, the WSJ reports. Read more at PMQ.com.
